Applications of Neuroscience in Business Addressed

Nov. 4, 2024 —
Northern Michigan University 2015 psychology alumnus Robert Torrence will give a presentation on how his employer, ThinkAlike Laboratories, applies neuroscience to real-world business challenges. This talk covers EEG-based methods to measure attention, engagement and product impact, providing a glimpse of innovative paths to impact consumer insights and strategy.

Goodwill Earns Rising Star Award

Nov. 1, 2024 —
Kourtney Goodwill, assistant director of Admissions at Northern Michigan University, was selected as a 2024 Rising Star Award recipient through the National Association for College Admission Counseling (NACAC). The award honors individuals and programs that exemplify excellence and dedication in serving the needs of students as they transition from high school to college.